‘B2B companies are starting to see the value of investing in customer experience and the advantage it can give them over the competition.’ BARE shares an article by Blake Morgan for Forbes about the new focus on customer experience in the B2B world.
What are some thoughts you may have if you had to stay at a hotel during COVID? Is your room thoroughly cleaned? Are employees taking the proper precautions? Linda, our Global Director of Client Services, shares her discoveries during an unexpected hotel stay.
Rounding up the team for an annual meeting resulted all of us staying in a nearby large branded hotel, no room sharing or AirBNBs possible. The team ranged from High to Low Risk, all non-symptomatic, which resulted in guests with a range of expectations.
We wondered: how often do exceptional moments occur to make the experience memorable even when face coverings and barriers were in place?
‘How much of consumers’ new online beauty shopping habits will stick when stores reopen? How should beauty retailers react?’ BARE shares an article by Richard Kestenbaum for Forbes with new trends and innovations in the beauty retail industry.
‘Much has been written about customer service through the years, but the events of the past few months have changed the conversation in a big way. The rise in on-line buying has created new questions about how to build customer loyalty with someone you never actually meet.’ BARE shares an article by Jill Griffin for Forbes on how customers determine value. Read more
‘With an unprecedented amount of time spent in their domestic spaces, Americans also began shopping to redecorate them.’ BARE shares an article by Elizabeth Fazzare for Forbes with data on rising home and design shopping trends.
‘Even in the midst of a global pandemic, there is one thing that’s for sure: people still want to be treated well. This concept is at the core of customer experience—the simple idea of people wanting to feel seen, known, and appreciated by the companies they’re buying from.’ BARE shares an article by Daniel Newman for Forbes on how ‘CX will be the key brand differentiator by the end of 2020 – even more than price or product quality.’