HOW RETAILERS ARE USING TECH TO TAKE THEIR IN-STORE CUSTOMER EXPERIENCE ONLINE

‘The COVID pandemic has had a devastating impact on high street retail, with in-store footfall continuing on a downward spiral in markets all over the world, and retailers forced to accelerate their move into e-commerce.’ BARE shares an article by Alison Coleman for Forbes on bridging the gap between in-store CX and mass migration to online sales. Read more

E-COMMERCE MARKETING: PREPARING FOR THE NEW WAVE OF CUSTOMERS

‘E-commerce shopping has steadily grown, even accelerated due to Coronavirus, expected to reach $4.2 billion globally in 2020 (Statista) and be more than 16% of global retail sales. Nearly every category and vertical has been impacted, including books, video, electronics, and of course household goods. We can expect this holiday season to be even bigger.’ BARE shares an article by Mat Zucker for Forbes with shopper behavior and marketing. Read more

WHY BUSINESSES NEED TO UNDERSTAND THE DIFFERENCE BETWEEN CUSTOMER SERVICE AND CUSTOMER EXPERIENCE

‘Many organizations today consider customer experience to be key in differentiating them from competitors. This is vital, as most businesses are now operating more-so online than in person because of the pandemic. The online world brings with it increased competition, particularly from digital natives. While most businesses can’t compete with digital natives from a technology perspective, they should be looking to other ways they can provide value to customers that will secure their loyalty.’ BARE shares an article by Neil Hammerton for ITProPortal with key differences between customer service and customer experience. Read more

CX: WHAT’S NEXT? BRANDS FORCED TO RESPOND TO CHANGING CUSTOMER PATTERNS

‘COVID-19 has changed the customer experience — perhaps forever.’ BARE shares an article by Ray Schultz for MediaPost with changing CX trends for brands to focus on. Read more

WHY CUSTOMER EXPERIENCE AND SOCIAL DISTANCING DOESN’T NEED TO BE A TRADE OFF

‘How hospitality can ensure social distancing down to the very last step: the payment.’ BARE shares an article by Nick Corrigan for ITProPortal with new technology uses to provide great customer experience in the hospitality industry. Read more

CHRISTMAS ALREADY? RETAILERS SAY ‘YES’

‘Amazon’s Prime Day 2020 might have kicked up an early holiday digital shopping frenzy on the site earlier this month, but as it turns out, other retailers hoped to benefit directly and indirectly from the commotion too.’ BARE shares an article by Grace L. Williams for Forbes with early retail holiday shopping. Read more