Customer service is an integral part of running a successful business. Companies who successfully implement a customer experience strategy achieve higher customer satisfaction rates, reduced customer churn and increased revenues. Furthermore, research by American Express found that 60% of customers are willing to pay more for a better experience. Read more
44% of Indian customers will leave a brand for lack of customised service and 88% of them will talk about their negative experience with the whole world – which brings us to ask – do you REALLY know happy your customers are?
A company that provides poor customer service is running a great risk of losing a large percentage of its customer base.
We had a unique feedback late last year coming in through a health & fitness client with whom we are running a monthly mystery shopping program – a couple of their stakeholders (franchise owners) had requested to be excluded from the program.
Reason provided? They have been performing consistently well all year long.
Emirates Desert Championship 2017
Traditionally, Customer Satisfaction & Retention has been viewed & spoken about by decision makers in the same breath. In reality, these two terms are like the two sides of a coin & necessitate a completely different approach in understanding & measuring them.
BARE International shares an article by Annette Franz for Business2Community –How to Engage Employees in Your Customer Experience Strategy… Read more
BARE International shares an article by Giselle Abramovich for CMO – 5 Retailers That Have Made Experience Their Business. Read more
BARE International shares an article by Eran Westman for Entrepreneur: ‘Core values should not have to change because the way we work has changed.’ Read more