How Airport Lounges Enhance Customer Loyalty: Insights for Financial Brands
BARE Philippines CSR: Spreading Joy and Preserving the Planet 🌏
Entertain Me: AI’s Role in the Hospitality Industry’s Evolution
BARE International Commits to Giving Back through Charitable Donations and Corporate Social Responsibility Initiatives
BLACK FRIDAY TRENDS 2023: WHAT THE NUMBERS REVEAL
WHY YOU MARKET TO PEOPLE AND NOT YOUR CUSTOMER DATABASE
“They obviously didn’t know who they emailed.”
We’ve all had this reaction to a spam email that’s missed the mark. Sometimes it’s funny, but it’s mostly annoying. It’s wasting your time because you have no intention of taking action after reading it, but depending on how good the spammer was, you have to read it first before deleting it. If you’re the spammer, you don’t care if the majority of your recipients are the right ones, because as long as a few are, you’re happy.
As a marketer or business owner, however, it’s a different story.’ BARE shares an article by Syed Balkhi for Customer Think on Why You Market to People and Not Your Customer Database.
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CHAINS MAKE BIG INVESTMENTS IN THEIR LOYALTY PROGRAMS
‘Starbucks, Taco Bell, Wendy’s and several others have been upgrading or introducing their programs as they hope to build traffic coming out of the pandemic.’ BARE shares an article by Jonathan Maze for Restaurant Business with new and upgraded loyalty programs.
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SUPPORTING CUSTOMER SERVICE TEAMS THROUGH THE CORONAVIRUS CRISES
‘Most managers are struggling to navigate the impact Covid-19 is having on their organizations, but how the pandemic is affecting different parts of the enterprise varies dramatically from one department to the next.‘ BARE shares an article by Matthew Dixon, Ted McKenna, and Gerardo de la O for Harvard Business Review on how to support your customer service team, and subsequently your customers, through the coronavirus crises.
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HERE ARE THE NEW RULES FOR HOTEL AND VACATION RENTAL STAYS AFTER THE PANDEMIC
‘Hotels and vacation rentals may seem the same since the start of the COVID-19 pandemic. They aren’t. New cleaning procedures and guest restrictions are in effect. But what are the new rules for hotels and vacation rental stays after the pandemic?’ BARE shares an article by Christoper Elliott for Forbes with new guidelines in the hospitality industry.
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B2B WAKES UP TO THE BENEFITS OF CUSTOMER EXPERIENCE
‘B2B companies are starting to see the value of investing in customer experience and the advantage it can give them over the competition.’ BARE shares an article by Blake Morgan for Forbes about the new focus on customer experience in the B2B world.
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REALITY OF THE EMERGENCY ROAD TRIP: SAFETY INSIGHTS FROM AN UNPLANNED HOTEL STAY
What are some thoughts you may have if you had to stay at a hotel during COVID? Is your room thoroughly cleaned? Are employees taking the proper precautions? Linda, our Global Director of Client Services, shares her discoveries during an unexpected hotel stay.
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EXCEPTIONAL MOMENTS MAKE THE EXPERIENCE MEMORABLE (EMEM): INSIGHTS FROM BARE’S HOSPITALITY TEAM, POST-COVID SCENARIOS
Rounding up the team for an annual meeting resulted all of us staying in a nearby large branded hotel, no room sharing or AirBNBs possible. The team ranged from High to Low Risk, all non-symptomatic, which resulted in guests with a range of expectations.
We wondered: how often do exceptional moments occur to make the experience memorable even when face coverings and barriers were in place?
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HOW BEAUTY RETAIL WILL CHANGE AS STORES REOPEN
‘How much of consumers’ new online beauty shopping habits will stick when stores reopen? How should beauty retailers react?’ BARE shares an article by Richard Kestenbaum for Forbes with new trends and innovations in the beauty retail industry.
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CUSTOMER VALUE LIES IN THE EYES OF THE BEHOLDER
‘Much has been written about customer service through the years, but the events of the past few months have changed the conversation in a big way. The rise in on-line buying has created new questions about how to build customer loyalty with someone you never actually meet.’ BARE shares an article by Jill Griffin for Forbes on how customers determine value. Read more
RETAILERS REPORT THAT PANDEMIC SHOPPERS ARE BUYING MORE HOME AND DESIGN PRODUCTS
‘With an unprecedented amount of time spent in their domestic spaces, Americans also began shopping to redecorate them.’ BARE shares an article by Elizabeth Fazzare for Forbes with data on rising home and design shopping trends.
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